Twitter opens analytics platform to all
Twitter has just opened its analytics platform to everyone. Previously it had only been available to people who had paid for promoted tweets. You can download all the data into a spreadsheet too. Right...
View Article[random tip] PowerPoint is the best meme tool out there
Alright, so it’s time to make a meme/image macro/whatever you want to call it. If you’re anything like me your first reaction is to open up Photoshop and start cracking out some layers. It turns out...
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[superhandy] responsive email templates
I’m looking at revamping my work blog and it’s newsletter. Both were created ages ago (in web terms at least) and are in need of a visual overhaul. The website portion is easy enough, but the...
View ArticleMoz provides online marketing tips for nonprofits
I usually don’t post SEO type stuff up here but I’m making an exception for this because it’s really handy. Over at Moz a user, Steve Ollington, has posted a blog post detailing a useful roundup of...
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Twitter supports gifs (kinda)
You can now post gifs to Twitter and have them appear inline except it turns them into mp4s first. That’s a good thing because gifs are terrible. Seriously, have you ever tried to open a a large gif on...
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[gsummit] The art of Google ads
One of the more interesting talks at the GSummit conference – though one that didn’t have the best attendance; I guess an talk on the arts is a hard sell to marketers – was by Erik Gensler from...
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Buzzfeed is like a Bond villain stroking a cat in a plush leather chair
So, I never really thought about it like this before but all those quizzes about what city you are or what type of underwear represents your personality on Buzzfeed is really just an ingenious...
View Article[gsummit] Money isn’t everything
A interesting fact that came out of Andrea Kuszweski’s talk at GSummit was that financial incentives reduce creative output. They may be good initial motivators but long term they’re a bad idea. On a...
View ArticleI’m pretty sure Trust Engineer is a job title straight out of 1984
Over the last few months I’ve spent a lot of time working on usability and user experience in my day job since we’re in the middle of designing a new site. A lot of that time has been spent working on...
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So what makes a good campaign?
I want to try something different today. We’ve spent a lot of time on this site talking about other people’s campaigns and what we think of them. I want to turn the tables and sketch out a campaign...
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